ENVIRONMENT · GOVERNMENT · DATA PLATFORM

Federal clearinghouse for harmful algal bloom mitigation

70%
reduction in steps to content
10+
taskflows optimised

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TL;DR

“Scattered information. Dense language. Missed steps.Users struggled to navigate, lost time, and often didn't know where to begin.”

At a glance
We designed a centralized platform for US HAB-CTI that simplifies access to HAB control technologies and regulatory pathways for researchers, developers, and environmental managers.

Even a simple task turned confusing fast. Users had to dig through unclear terms, scattered files, and conflicting guidance — all while trying to make urgent decisions. For most, the process felt more like a maze than a flow.

👉 Watch the visual walkthrough to see what we mean.
Everything you need, up front
The homepage provides instant access to permits, consultants, research, and guidance, all surfaced clearly for action.
Know exactly where to start
Users walk through a tailored series of questions, tech type, usage, and regulatory relevance, and get a customized output with linked actions
All the research, none of the clutter
Search across thousands of HAB studies by species, technology, impact, and scale, designed to support both researchers and policymakers.

Jump Into the Prototype

Explore the full experience in Figma — no scrolling needed.

Explore Final Prototype on Figma
The non-TL;DR version

How We Got There

Sprint 1 · Exploratory Research

AUG 2024
Mapped how researchers, developers, and managers navigate HAB permitting, uncovering uncertainty around applicable permits and regulatory ownership.
Sprint 2 · Information Architecture

NOV 2024
Translated fragmented regulations into workflow-based pathways aligned to user role geography and product type.
Sprint 3 · Mid-Fidelity Design

JAN 2025
Prototyped and tested decision-support flows to help users identify required permits and next steps with confidence.
Sprint 4 · High-Fidelity Design & Testing

MAR 2025
Validated a centralized, accessible platform that supports accurate regulatory navigation across HAB use cases.
Sprint 1

Exploratory Research

We kicked off by exploring the space through a literature review and co-working sessions with stakeholders — uncovering real workflows, pain points, and process gaps directly from those navigating the system.

Exploratory Research

Understanding Our Users Through Their Workflows

Instead of relying on personas or hypothetical journeys, we partnered directly with stakeholders to map how permitting work unfolds in practice, step by step, decision by decision.

Workflow
Real workflows
Mapped how stakeholders actually move through permitting tasks.
Waypoint Map
User-led mapping
Built task flows collaboratively with stakeholders.
Error
Pain points surfaced
Identified friction, delays, and decision bottlenecks.
Check Mark
Grounded in reality
Insights came from lived experiences, not assumptions.
Three User Types, Three Unique Needs
Researchers

“I don’t even know where to begin.”

Researchers often struggle to identify which permits apply to their specific work. Without a clear entry point into the regulatory process, they face delays and risk missteps early in project planning.

Technology Developers

“Every agency says something different.”

Developers preparing for commercialization encounter conflicting information from federal and state bodies. The lack of harmonized guidance leads to uncertainty, stalled launches, and increased reliance on consultants.

Environmental Managers

“I just want to know what’s approved and usable.”

Managers need confidence that selected technologies are both effective and compliant. However, approval information is fragmented across multiple sources, making decision-making inefficient and risk-prone.

Who We Spoke To

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Total Interview Participants

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Researchers

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Technology Developers

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Environmental Managers

Exploratory Research

Understanding Our Users Through Their Workflows

“We honestly didn’t know what applied to us until we hired someone to figure it out.”

Permitting felt opaque. Researchers relied on informal guidance and lacked clear direction on which permits applied and when.

Researcher

“If I had a flowchart that just said: you're doing this kind of research, in this state, then these three things apply to you ,that would change everything.”

Researchers lacked context-aware tools to guide decisions by use case, location, and product tier.

Researcher

“The problem is you figure one thing out and then realize there’s five other things you didn’t know existed.”

Policy surprises stalled progress, exposing the need for consolidated permission guidance.

Technology Developer

“We email around, wait for replies, and hope someone gives us the right document. It’s trial and error.”

Managers lacked a centralized, trusted source for approvals and regulatory contacts.

Environmental Managers
Exploratory Research

Refined Pathways, Informed by Collaboration

Before
After
Sprint 2

Information Architecture

We kicked off by exploring the space through a literature review and co-working sessions with stakeholders — uncovering real workflows, pain points, and process gaps directly from those navigating the system.

Information Architecture

From Architecture to Interface

To move from architecture to interface, we began with collaborative paper prototyping—not just sketching, but designing together as a team.

Rapid, Hands-On Ideation

We sketched screens directly from task flows—focusing on entry points, navigation logic, and layout clarity—without being slowed down by pixels.

Team-Driven Sessions

Instead of isolating sketch work, we held co-working sketch circles, where each team member proposed, critiqued, and iterated in real time.

Testing Flow on Paper

We translated user pathways into screen logic early—surfacing edge cases, visual clutter, and content prioritization issues before going digital.

Foundation for Wireframes

These sketches weren’t throwaways—they became the structural starting point for mid-fidelity wireframes in Sprint 3.

Three User Types, Three Unique Needs
Sprint 3

From Paper to Screen

With paper sketches as our foundation, we moved into mid-fidelity wireframing to explore layout structure, content hierarchy, and navigation logic. These wireframes helped us test how well our architecture held up when translated to actual user screens, keeping clarity, role specificity, and decision guidance at the core.

Leveraging the
U.S. Web Design System

We utilized the U.S. Web Design System (USWDS) to ensure federal compliance and expedite development with accessible, pre-built components, allowing us to concentrate on clarity and content structure.

Explore USWDS Framework

Built with accessibility, clarity, and federal compliance in mind.

Sprint 4

High-Fidelity Design & Testing

We synthesized everything into a unified system view that could flexibly accommodate all three user types. The final flows not only reduced ambiguity but also clarified points of convergence and divergence between roles. Every decision was informed by direct stakeholder input—ensuring the output wasn’t just theoretically sound, but genuinely usable by the people it was built for.

High-Fidelity Design & Testing

Testing Through Collaboration

We extended our co-design approach into testing, inviting users to think aloud, reflect, and help shape the interface in real-time.

📊 9 Sessions · 3 Roles

Tested with researchers, developers, and managers. Feedback sharpened clarity and improved confidence across every major interaction.

Flow Clarity

Guidance Gaps Found

Users navigated the flows, but 60% paused at permit and map entry points, highlighting the need to improve labels and cues

Content Structure

Task Over Role

Initial role-based grouping caused confusion. A card sort revealed users prefer task-based access, leading to a cleaner, more intuitive structure.

Jambo Content Placeholder
Retrospective

Key Findings and Takeaways

We began by unpacking the problem space through a brief literature review and stakeholder interviews. But instead of treating these as isolated activities, we ran co-working sessions where participants mapped out their existing processes with us in real-time. These sessions allowed us to surface not just workflows, but confusion points, duplicated effort, and gaps in understanding.

Designed beautifully.

Built boldly.
Simplified smartly.
Crafted minimally.
Engineered precisely.
Shaped purposefully.
2026