Sept 2024 – May 2025 9 months
Lead UX Designer and Researcher
US HAB-CTI
We collaborated with US HABCTI to design a centralized, user-friendly website that simplifies access to information on Harmful Algal Bloom (HAB) control technologies and federal regulatory pathways. The platform supports researchers, technology developers, and environmental managers working to address the growing threat of HABs.
“Scattered information. Dense language. Missed steps.Users struggled to navigate, lost time, and often didn't know where to begin.”
Users wanted a system that guided them clearly, spoke in plain language, and gave them confidence they were doing the right thing. They needed visual help, task-focused flows, and a single place to trust — not pages of dense regulations.
Even a simple task turned confusing fast. Users had to dig through unclear terms, scattered files, and conflicting guidance — all while trying to make urgent decisions. For most, the process felt less like a flow and more like a maze.
👉 Watch the visual walkthrough to see what we mean.
Explore the full experience in Figma — no scrolling needed.
We synthesized user needs from interviews and co-working sessions, setting the groundwork for defining clear information pathways.
Defined information structure, grouped resources, and created a framework aligned with user tasks.
Created and refined design flows through co-working with stakeholders to improve clarity and usability.
Tested high-fidelity screens and refined the platform’s design system for production readiness.
We kicked off by exploring the space through a literature review and co-working sessions with stakeholders — uncovering real workflows, pain points, and process gaps directly from those navigating the system.
Early framing of the problem space: scattered sources, unclear pathways, and unmet user needs.
In our initial research phase, we focused on how stakeholders move through the permitting process. Rather than relying on traditional methods like personas or journey maps, we took a direct approach:
Co-created task flow charts with users to map real-world actions.
Captured key sticking points, search behaviors, and step-by-step progress.
Used this process to surface pain points grounded in lived experience.
These flows weren’t theoretical — they were built through actual conversations and collaboration.
This method gave us a clear, authentic foundation for structuring the platform around user needs.
“I don’t even know where to begin.”
Researchers often struggle to identify which permits apply to their specific work. Without a clear entry point into the regulatory process, they face delays and risk missteps early in project planning.
“Every agency says something different.”
Developers preparing for commercialization encounter conflicting information from federal and state bodies. The lack of harmonized guidance leads to uncertainty, stalled launches, and increased reliance on consultants.
“I just want to know what’s approved and usable.”
Managers need confidence that selected technologies are both effective and compliant. However, approval information is fragmented across multiple sources, making decision-making inefficient and risk-prone.
Who We Spoke To
Total Interview Participants
Researchers
Technology Developers
Environmental Managers
“We honestly didn’t know what applied to us until we hired someone to figure it out.”
The permitting landscape felt opaque and overwhelming, with most researchers relying on informal consultations to move forward. There was a strong demand for structured, upfront clarity—particularly on which permits apply and when.
“If I had a flowchart that just said: you're doing this kind of research, in this state, then these three things apply to you — that would change everything.”
Decision-making tools were missing. Researchers needed context-aware, conditional pathways that align with their use case, geographic location, and product tier.
“The problem is you figure one thing out and then realize there’s five other things you didn’t know existed.”
Progress toward commercialization was often halted by unexpected policy hurdles, revealing the need for comprehensive, consolidated checklists and permission guidance.
“We email around, wait for replies, and hope someone gives us the right document. It’s trial and error.”
The information search was inefficient and unscalable. Managers desired a verified, centralized resource for product approvals and applicable regulatory contacts.
We mapped out real-world user behavior into decision-focused task flows building the foundation for a structure users could truly follow.
To move from architecture to interface, we began with collaborative paper prototyping—not just sketching, but designing together as a team.
We sketched screens directly from task flows—focusing on entry points, navigation logic, and layout clarity—without being slowed down by pixels.
Instead of isolating sketch work, we held co-working sketch circles, where each team member proposed, critiqued, and iterated in real time.
We translated user pathways into screen logic early—surfacing edge cases, visual clutter, and content prioritization issues before going digital.
These sketches weren’t throwaways—they became the structural starting point for mid-fidelity wireframes in Sprint 3.
With paper sketches as our foundation, we moved into mid-fidelity wireframing to explore layout structure, content hierarchy, and navigation logic. These wireframes helped us test how well our architecture held up when translated to actual user screens, keeping clarity, role specificity, and decision guidance at the core.
We utilized the U.S. Web Design System (USWDS) to ensure federal compliance and expedite development with accessible, pre-built components, allowing us to concentrate on clarity and content structure.
We began with dense regulatory spreadsheets, scattered agency PDFs, and complex guidance structures. This visual captures the raw, unstructured foundation that our entire interface was built on—what users were expected to navigate before any design began.
The original content and workflows were transformed into clear, usable interface screens. Every element was shaped by the source material, user pain points, and stakeholder feedback—resulting in a system that is both practical and purposeful.
We synthesized everything into a unified system view that could flexibly accommodate all three user types. The final flows not only reduced ambiguity but also clarified points of convergence and divergence between roles. Every decision was informed by direct stakeholder input—ensuring the output wasn’t just theoretically sound, but genuinely usable by the people it was built for.
Your Launchpad for Everything HAB
All essential tools in one place — users can jump directly to permits, products, research summaries, or mitigation tech via the homepage dashboard. It reduces time spent searching and ensures quicker access to critical actions.
Quick. Connected. Centralized.
Find the right process and agency for your product, all mapped out clearly.
Pick your HAB tech type to view specific approval and registration steps.
Echo is a perfect partner for businesses in digital compliance, governance, and workforce management.
Extract structured data from hundreds of documents.
Extract structured data from hundreds of documents.
Echo is a perfect partner for businesses in digital compliance, governance, and workforce management.
Delivering agile and tech-driven legal solutions for any type of businesses challenges.
Extract structured data from millions of documents.
Echo is a perfect partner for businesses in digital compliance, governance, and workforce management.
Delivering agile and tech-driven legal solutions for any type of businesses challenges.
Extract structured data from millions of documents.
We extended our co-design approach into testing—inviting users to think aloud, reflect, and help shape the interface in real time.
Tested with researchers, developers, and managers. Feedback sharpened clarity and improved confidence across every major interaction.
Guidance Gaps Found
Users followed flows well, but 60% paused at permit and map entry points, prompting us to refine labels and cues for smoother guidance.
Task Over Role
Initial role-based grouping caused confusion. A card sort revealed users prefer task-based access, leading to a cleaner, more intuitive structure.
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We began by unpacking the problem space through a brief literature review and stakeholder interviews. But instead of treating these as isolated activities, we ran co-working sessions where participants mapped out their existing processes with us in real-time. These sessions allowed us to surface not just workflows, but confusion points, duplicated effort, and gaps in understanding.